In order to keep people safe, Roc Nation CEO Desiree Perez has decided to add requirements to concert attendees at the Made in America festival. Because of the persistence of COVID 19, Perez is taking these steps to prevent a mass infection event at what is turning out to be a huge event.
The Made in America festival is taking place over the Labor Day weekend on September 4th and 5th. Festival-goers at this Philadelphia event will need to have proof of vaccination or show a negative COVID-19 test that was taken within a 48-hour time frame, prior to the event. If the ticket holders don’t have either of these items they will be allowed to take a rapid COVID-19 test at the gate prior to entry. These measures are being taken in conjunction with other major events like Coachella, where restrictions were also put in place.
In addition to the vaccination and testing requirements, masks will need to be worn by all festival participants. To make it easier for concert attendees, Roc Nation has a partnership with CLEAR’s Health Pass, an app that can be used for entrance to the concert through CLEAR Express Lanes.
These measures are in place to protect what Desiree Perez is estimating to be a huge event, with as many as 60,000 people attending each day. Ticket sales for Made in America have been going extremely well according to Roc Nation.
The Made in America festival is a multi-day event put on by Roc Nation and CEO Desiree Perez. Rapper and businessman Jay-Z founded Roc Nation and appointed Desiree Perez CEO in 2019. She previously served as the COO for the company. The Made in America festival is a music event that showcases talent as diverse as Justin Bieber and Megan Thee Stallion. Desiree Perez’s: Twitter.